The Association for Smoking Alternatives in Pakistan (ASAP) is a coalition of like-minded individuals advocating the adoption of scientifically substantiated smoking alternatives amongst existing adult consumers, who do not quit, and policy makers, to help significantly reduce smoking rates in Pakistan.

If you have any questions, please ask us! (Enquire Now)

The Problem

  • In Pakistan, in 2017, about 163,360 people died due to smoking. (Source: Study on Global Burden of Disease by Institute of Health Matrics and Evaluation, USA).
  • 5000 Pakistanis are admitted to hospitals every day because of smoking (Source: Pakistan Health Education Survey, 1999).
  • 1200 Pakistani children between ages 6 and 15 begin smoking every day ! (Source: Global Youth Tobacco Survey, 2003).
  • 39% of households are exposed daily to secondhand tobacco smoke (Source: Pakistan Demographic & Health Survey 2012-13 for ever-married men & Women age 15-49).
  • 2 in 5 smokers initiated cigarette smoking before the age of 10 (Source: Global Youth Tobacco Survey, 2013).

The Solution

The FCTC defines “tobacco control” as a range of supply, demand and harm reduction strategies that aim to improve the health of a population by eliminating or reducing their consumption of tobacco products and exposure to tobacco smoke. If the Ministry of Health Pakistan is truly intent on reducing the burden on public health due to cigarette smoking, they have to encourage the use of vaping and heated tobacco products that are scientifically substantiated to produce fewer carcinogens as compared to lighting a cigarette on fire, the same way progressive governments such as the UK and New Zealand are doing.

Here are a few examples:

  1. The UK government actively advocates for the adoption and use of smoking alternatives as a means to meet their FCTC targets and lower the number of smokers in the Country, with support from prestigious institutions such as Public Health England, Royal College of Physicians, Action on Smoking and Health and the National Health Service. For more info, click here: https://www.gov.uk/government/collections/e-cigarettes-and-vaping-policy-regulation-and-guidance.
  2. The New Zealand government reversed their ban on vaping to meet its target of smoke free New Zealand by 2025 supporting smokers to switch to significantly safer alternatives. For more info click here: https://www.health.govt.nz/our-work/preventative-health-wellness/tobacco-control/vaping-smokefree-environments-and-regulated-products.

Global Deaths Since 2000






Help Pakistan quit cigarettes

Team Members

Meet the people behind ASAP.

Mirza Abeer

Founder & CEO of ASAP


If this pandemic has taught us anything, it’s to value our families and celebrate every moment. This year, let’s pledge to celebrate responsibly while staying safe. We can still have a wonderful Eid with our loved ones, in the comfort of our homes.آپ سب کو ہماری طرف سے بہت عيد مبارک!#EidMubarak #saynotosmoking #smokingalternatives #harmreduction #vapingcommunity #smokingalternativesinPakistan #smokefreePakistan #quitsmokeasap ... See MoreSee Less
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A nicotine pouch, another aid of Nicotine Replacement Therapy (NRT), is a small bag that contains nicotine, water, flavorings, sweeteners, and plant-based-based fibers. People who use nicotine pouches take them by mouth, by putting it between their gum and lip for up to an hour, to curb withdrawal symptoms. They are not to be smoked, or swallowed. Similar to nicotine gums, product makers sell nicotine pouches in different strengths, according to the requirement or smoking habits of the user.#NicotineReplacementTherapy #knowyouralternatives #SayNoToSmoking #smokingalternatives #harmreduction #vapingcommunity #smokingalternativesinPakistan #smokefreepakistan #quitsmokeasap ... See MoreSee Less
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Nicotine gum is a type of chewing gum that delivers some of the nicotine to the bloodstream, via absorption by the tissues of the mouth. It is an aid in Nicotine Replacement Therapy (NRT), and targets withdrawal symptoms, assisting those trying to quit. Nicotine content is usually either 2 or 4 mg, prescribed according to the appropriate dosage, depending on the user’s smoking habits. Nicotine gums are often used together with nicotine patches, for a more effective approach.#NicotineReplacementTherapy #KnowYourAlternatives #saynotosmoking #smokingalternatives #harmreduction #vapingcommunity #smokingalternativesinPakistan #smokefreePakistan #quitsmokeasap ... See MoreSee Less
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Nicotine patches, worn on the skin, work by replacing some of the nicotine you would otherwise get from smoking. A part of Nicotine Replacement Therapy (NRT), patches help reduce cravings and withdrawal symptoms, assisting you on your journey to quitting.Studies show that NRT enables about 15% of smokers who seek help to effectively give up the habit. A nicotine patch is often used together with a faster-acting type of NRT to help you quit, which we'll talk more about in our coming posts. Stay tuned!#NicotineReplacementTherapy #knowyouralternatives #SayNoToSmoking #smokingalternatives #harmreduction #vapingcommunity #smokingalternativesinPakistan #smokefreepakistan #quitsmokeasap ... See MoreSee Less
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Introducing our latest campaign, #KnowYourAlternatives. There are many safer alternatives to smoking, and we’re here to tell you about all of them. Stay tuned to find out more!#KnowYourAlternatives #saynotosmoking #smokingalternatives #harmreduction #vapingcommunity #smokingalternativesinPakistan #smokefreePakistan #quitsmokeasap ... See MoreSee Less
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