The Association for Smoking Alternatives in Pakistan (ASAP) is a coalition of like-minded individuals advocating the adoption of scientifically substantiated smoking alternatives amongst existing adult consumers, who do not quit, and policy makers, to help significantly reduce smoking rates in Pakistan.

If you have any questions, please ask us! (Enquire Now)

The Problem

  • In Pakistan, in 2017, about 163,360 people died due to smoking. (Source: Study on Global Burden of Disease by Institute of Health Matrics and Evaluation, USA).
  • 5000 Pakistanis are admitted to hospitals every day because of smoking (Source: Pakistan Health Education Survey, 1999).
  • 1200 Pakistani children between ages 6 and 15 begin smoking every day ! (Source: Global Youth Tobacco Survey, 2003).
  • 39% of households are exposed daily to secondhand tobacco smoke (Source: Pakistan Demographic & Health Survey 2012-13 for ever-married men & Women age 15-49).
  • 2 in 5 smokers initiated cigarette smoking before the age of 10 (Source: Global Youth Tobacco Survey, 2013).

The Solution

The FCTC defines “tobacco control” as a range of supply, demand and harm reduction strategies that aim to improve the health of a population by eliminating or reducing their consumption of tobacco products and exposure to tobacco smoke. If the Ministry of Health Pakistan is truly intent on reducing the burden on public health due to cigarette smoking, they have to encourage the use of vaping and heated tobacco products that are scientifically substantiated to produce fewer carcinogens as compared to lighting a cigarette on fire, the same way progressive governments such as the UK and New Zealand are doing.

Here are a few examples:

  1. The UK government actively advocates for the adoption and use of smoking alternatives as a means to meet their FCTC targets and lower the number of smokers in the Country, with support from prestigious institutions such as Public Health England, Royal College of Physicians, Action on Smoking and Health and the National Health Service. For more info, click here: https://www.gov.uk/government/collections/e-cigarettes-and-vaping-policy-regulation-and-guidance.
  2. The New Zealand government reversed their ban on vaping to meet its target of smoke free New Zealand by 2025 supporting smokers to switch to significantly safer alternatives. For more info click here: https://www.health.govt.nz/our-work/preventative-health-wellness/tobacco-control/vaping-smokefree-environments-and-regulated-products.

Global Deaths Since 2000






Help Pakistan quit cigarettes

Team Members

Meet the people behind ASAP.

Mirza Abeer

Founder & CEO of ASAP


The pandemic changed everything. Masks were adopted, SOPs were established and finally, vaccinations are being implemented. Regardless of the initial apprehension relating to Covid-19, the world accepted it as a reality. Why? Because it was backed by Science. Likewise, the research on the efficacy of vaping as a smoking alternative is backed by Science. If we listened to Science during the pandemic, why not try listening to it when learning about smoking alternatives?#alternativesfromscience#quitsmokeasap #smokingalternatives #smokingalternativesinPakistan ... See MoreSee Less
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Cigarettes, when lit, produce 70 carcinogenic chemicals, linking it to a number of diseases and dangers. ⁣⁣⁣⁣This year, let’s pledge to say no to combustible tobacco and switch to better alternatives. Choose to protect yourself, and your loved ones.⁣⁣⁣⁣#worldnotobaccoday #quitsmokeasap #harmreduction #smokingalternatives #vapingcommunity #betteralternatives ... See MoreSee Less
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There are more than 7,000 chemicals in cigarette smoke, and more than 70 of those are linked to cancer. Vapes contain only 4 chemicals, none of which are identified to cause cancer. Cigarettes consist of tobacco and tar, vapes have neither. This World Vape Day, let’s celebrate the warriors that broke free from cigarettes. We realize that the journey is not easy, and we’re proud of you. Share your stories in the comments - we’d love to hear from you.#WorldVapeDay #worldvapeday2021 #smokingalternatives #quitsmokeasap #harmreduction #vaping #vapingcommunity ... See MoreSee Less
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2 weeks ago

ASAP - Association for Smoking Alternatives in Pakistan
ASAP - Association for Smoking Alternatives in Pakistan ... See MoreSee Less
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A heated tobacco product (HTP) electrically heats tobacco to release a nicotine containing aerosol which is inhaled. This is unlike a normal cigarette where tobacco is burned using combustion to produce smoke and ash.⁣HTPs use embedded or external heat sources, heated sealed chambers, or product-specific customized heating source. The tobacco is usually in leaf or some other solid form, although there are some hybrid products that can use both tobacco and e-liquids.⁣#heatedtobacco #HeatedTobaccoProducts #harmreduction #smokingalternatives #quitsmokeasap ... See MoreSee Less
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An electronic cigarette/vape is an electronic device that simulates tobacco smoking. Instead of smoke, the user inhales vapor, hence the term ‘vaping’. The Royal College of Physicians has concluded vaping to be *95%* safer than smoking. E-cigarettes consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. The atomizer is a heating element that atomizes a liquid solution called e-liquid, consisting of Vegetable Glycerin, Propylene Glycol, Flavoring and Nicotine. #ecigarette #vaping #heatnotburn #KnowYourAlternatives #saynotosmoking #smokingalternatives #harmreduction #vapingcommunity #smokingalternativesinPakistan #smokefreePakistan #quitsmokeasap ... See MoreSee Less
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