The Association for Smoking Alternatives in Pakistan (ASAP) is a coalition of like-minded individuals advocating the adoption of scientifically substantiated smoking alternatives amongst existing adult consumers, who do not quit, and policy makers, to help significantly reduce smoking rates in Pakistan.

If you have any questions, please ask us! (Enquire Now)

The Problem

  • In Pakistan, in 2017, about 163,360 people died due to smoking. (Source: Study on Global Burden of Disease by Institute of Health Matrics and Evaluation, USA).
  • 5000 Pakistanis are admitted to hospitals every day because of smoking (Source: Pakistan Health Education Survey, 1999).
  • 1200 Pakistani children between ages 6 and 15 begin smoking every day ! (Source: Global Youth Tobacco Survey, 2003).
  • 39% of households are exposed daily to secondhand tobacco smoke (Source: Pakistan Demographic & Health Survey 2012-13 for ever-married men & Women age 15-49).
  • 2 in 5 smokers initiated cigarette smoking before the age of 10 (Source: Global Youth Tobacco Survey, 2013).

The Solution

The FCTC defines “tobacco control” as a range of supply, demand and harm reduction strategies that aim to improve the health of a population by eliminating or reducing their consumption of tobacco products and exposure to tobacco smoke. If the Ministry of Health Pakistan is truly intent on reducing the burden on public health due to cigarette smoking, they have to encourage the use of vaping and heated tobacco products that are scientifically substantiated to produce fewer carcinogens as compared to lighting a cigarette on fire, the same way progressive governments such as the UK and New Zealand are doing.

Here are a few examples:

  1. The UK government actively advocates for the adoption and use of smoking alternatives as a means to meet their FCTC targets and lower the number of smokers in the Country, with support from prestigious institutions such as Public Health England, Royal College of Physicians, Action on Smoking and Health and the National Health Service. For more info, click here: https://www.gov.uk/government/collections/e-cigarettes-and-vaping-policy-regulation-and-guidance.
  2. The New Zealand government reversed their ban on vaping to meet its target of smoke free New Zealand by 2025 supporting smokers to switch to significantly safer alternatives. For more info click here: https://www.health.govt.nz/our-work/preventative-health-wellness/tobacco-control/vaping-smokefree-environments-and-regulated-products.

Global Deaths Since 2000






Help Pakistan quit cigarettes

Team Members

Meet the people behind ASAP.

Mirza Abeer

Founder & CEO of ASAP


Deciding to quit is undoubtedly the toughest part; but it's only half the battle. Knowing where and how to start can really help you take the leap and keep at it. To help, we've come up with a few easy, effective tips to stop smoking today. Stay tuned!#quitsmokeasap #quitsmokingtips ... See MoreSee Less
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Smoking doesn’t only harm your physical health. Its effects go deep within you, slowly but surely inflicting harm to your mental health as well. Break the habit, and quit today. #mentalhealthunharmed #quitsmoketoday #smokingalternatives ... See MoreSee Less
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Research shows a link between schizophrenia and smoking. The dependability on smoking causes, anxiety, depression and stress, all of which can be contributing factors to schizophrenia. So no, it's not just one drag. It's much, much worse than that. #quitsmokeasap #mentalhealthharmed #smokingharmsyou ... See MoreSee Less
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The withdrawal symptoms associated with smoking bring about the feeling of anxiety, which continues to increase with every cigarette you smoke. #mentalhealthharmed #quitsmokeasap #smokingharmsyou ... See MoreSee Less
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Wishing you and your loved ones a very blessed Eid Mubarak! #quitsmokeasap ... See MoreSee Less
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When you smoke, dopamine - the chemical that triggers positive thoughts - is released. Which is why people enjoy smoking. However, overtime, smoking will slow down the brain's own dopamine production. This will bring about depression and sadness.If you're struggling with depression and want to quit, it's okay to ask for help. You aren't alone. #mentalhealthharmed #quitsmokeasap #smokingharmsyou ... See MoreSee Less
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Overtime, smoking develops an increased craving for it and induces withdrawal symptoms. Which means that the whole time you're not smoking, you're stressed out. Why give a measly cigarette this much power over you? #mentalhealthharmed #quitsmokeasap #smokingharmsyou ... See MoreSee Less
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