The Association for Smoking Alternatives in Pakistan (ASAP) is a coalition of like-minded individuals advocating the adoption of scientifically substantiated smoking alternatives amongst existing adult consumers, who do not quit, and policy makers, to help significantly reduce smoking rates in Pakistan.
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The FCTC defines “tobacco control” as a range of supply, demand and harm reduction strategies that aim to improve the health of a population by eliminating or reducing their consumption of tobacco products and exposure to tobacco smoke. If the Ministry of Health Pakistan is truly intent on reducing the burden on public health due to cigarette smoking, they have to encourage the use of vaping and heated tobacco products that are scientifically substantiated to produce fewer carcinogens as compared to lighting a cigarette on fire, the same way progressive governments such as the UK and New Zealand are doing.
Here are a few examples: