Advancing Public Health
Reducing Smoking in Pakistan Through Scientifically Backed Alternatives.
The Association for Smoking Alternatives in Pakistan (ASAP) is committed to harm reduction, advocating for progressive policies and educating the public on safer alternatives to combustible tobacco.
Our Mission
To accelerate the transition of adult smokers to scientifically substantiated lower-risk alternatives, ultimately improving public health outcomes across Pakistan.
About ASAP
Pioneering Tobacco Harm Reduction in Pakistan
The Association for Smoking Alternatives in Pakistan (ASAP) is committed to tobacco harm reduction, advocating for progressive policies, and educating the public on better alternatives to combustible cigarettes.
ASAP works to encourage informed conversations on scientifically substantiated smoke-free alternatives and their role in reducing the harms associated with combustible tobacco use among adult smokers.
Clear Vision
A Pakistan where combustible smoking is a thing of the past.
Community Education
Empowering consumers with accurate, unbiased information.
Evidence-Based Advocacy
Working with policymakers to establish risk-proportionate regulations.
Evidence & Data
Scientific Research & Studies
Access our curated library of international and local research reports validating tobacco harm reduction strategies.
95%
Lower Risk Profile
Public Health England's landmark review concludes that e-cigarettes are around 95% less harmful than smoking.
Download PHE Report
Zero
Combustion Toxins
Studies confirm that non-combustible alternatives eliminate the vast majority of toxic chemicals found in cigarette smoke.
Toxicity Analysis 2023
2x
More Effective
Cochrane review evidence suggests e- cigarettes are up to twice as effective for quitting smoking as NRTs.
Cochrane Review Summary
Stay Informed
Latest News & Updates
- October 15, 2023
ASAP Delegates Present Findings at National Health Summit
Our team recently attended the National Health Summit in Islamabad to advocate for risk-proportionate taxation on alternative…
- September 28, 2023
New Global Study Corroborates Safety Profile of Heating Devices
A comprehensive review published in the Journal of Medicine confirms that heated tobacco products emit significantly lower levels
- September 10, 2023
Upcoming Webinar: Understanding Harm Reduction…
Join our expert panel next week as we unpack successful tobacco harm reduction frameworks from the UK and New Zealand.
Karachi, 20 May 2026: The Association for Smoking Alternatives in Pakistan (ASAP) hasreaffirmed its commitment to supporting smoking cessation efforts […]
Public health experts and medical professionals are urging the Pakistani government to adopt new strategies aimed at reducing the health hazards associated with smoking.
KARACHI - In the ongoing battle against the global smoking epidemic, collaborative efforts and innovative solutions are key to achieving a better future for all.
For decades, tobacco control has been guided by a clear and necessary objective: reduce smoking and protect public health. That objective remains unchanged.
Answers & Insights
Frequently Asked Questions
What is Tobacco Harm Reduction (THR)?
Tobacco Harm Reduction (THR) is a public health approach focused on reducing the health risks associated with smoking by encouraging adult smokers who would otherwise continue smoking to switch to scientifically substantiated smoke-free alternatives.
Why is smoking harmful?
The majority of smoking-related harm comes from the burning of tobacco, which produces toxic chemicals linked to serious diseases including lung cancer, heart disease, and respiratory illnesses
Does ASAP encourage people to smoke or use nicotine products?
No. ASAP does not encourage non-smokers, former smokers, or youth to use nicotine or tobacco products in any form. The organization focuses on harm reduction strategies for existing adult smokers who would otherwise continue smoking combustible cigarettes
What are smoke-free alternatives?
Smoke-free alternatives are products that do not involve the combustion of tobacco. These alternatives are being studied and discussed globally as potentially lower-risk options for adult smokers compared to continued cigarette smoking.
Is quitting nicotine entirely the best option?
Yes. Completely quitting tobacco and nicotine use remains the best option for health. However, tobacco harm reduction recognizes that many adult smokers continue to smoke despite awareness of the risks
Why is Tobacco Harm Reduction important in Pakistan?
Pakistan continues to face a significant health and economic burden caused by smoking-related diseases. Increasing awareness around evidence-based harm reduction approaches may help support public health efforts and reduce smoking-related harm.
Take Action
Be a Catalyst for Change
Join our movement to improve public health in Pakistan. Whether through financial support, volunteering your time, or lending your voice to advocacy, your contribution matters.
Advocate
Help spread science-based facts in your community and to local representatives.
Donate
Fund our research initiatives and public awareness campaigns across the nation.