Tobacco Harm Reduction (THR) is a public health approach focused on reducing the health
risks associated with smoking by encouraging adult smokers who would otherwise continue
smoking to switch to scientifically substantiated smoke-free alternatives.
Why is smoking harmful?
The majority of smoking-related harm comes from the burning of tobacco, which produces toxic
chemicals linked to serious diseases including lung cancer, heart disease, and respiratory
illnesses
Does ASAP encourage people to smoke or use nicotine products?
No. ASAP does not encourage non-smokers, former smokers, or youth to use nicotine or
tobacco products in any form. The organization focuses on harm reduction strategies for
existing adult smokers who would otherwise continue smoking combustible cigarettes
What are smoke-free alternatives?
Smoke-free alternatives are products that do not involve the combustion of tobacco. These
alternatives are being studied and discussed globally as potentially lower-risk options for adult
smokers compared to continued cigarette smoking.
Is quitting nicotine entirely the best option?
Yes. Completely quitting tobacco and nicotine use remains the best option for health. However,
tobacco harm reduction recognizes that many adult smokers continue to smoke despite
awareness of the risks
Why is Tobacco Harm Reduction important in Pakistan?
Pakistan continues to face a significant health and economic burden caused by smoking-related
diseases. Increasing awareness around evidence-based harm reduction approaches may help
support public health efforts and reduce smoking-related harm.
Does ASAP support youth access to nicotine products?
No. ASAP strongly supports measures that prevent youth access and underage use of nicotine
or tobacco products
Is Tobacco Harm Reduction internationally recognized?
Tobacco harm reduction is an evolving global public health discussion supported by scientific
research, policy debates, and regulatory approaches in several countries around the world.
How does ASAP contribute to public awareness?
ASAP engages with policymakers, public health experts, researchers, media, and the wider
community to encourage informed dialogue and evidence-based understanding around tobacco
harm reduction in Pakistan
