About Us
Our Mission
To accelerate the transition of adult smokers to scientifically substantiated lower-risk alternatives, ultimately improving public health outcomes across Pakistan.
About ASAP
The Association for Smoking Alternatives in Pakistan (ASAP) is committed to tobacco harm reduction, advocating for progressive policies, and educating the public on better alternatives to combustible cigarettes.
ASAP works to encourage informed conversations on scientifically substantiated smoke-free alternatives and their role in reducing the harms associated with combustible tobacco use among adult smokers.
Through engagement with policymakers, public health stakeholders, researchers, and the wider community, ASAP advocates for evidence-based approaches that support public health objectives and responsible regulation in Pakistan
Our Message
If you don’t smoke ‘DON’T START’
If you smoke ‘QUIT’
If you cannot quit ‘SWITCH TO BETTER ALTERNATIVES’
What ASAP Advocates
The Association for Smoking Alternatives in Pakistan (ASAP) advocates for progressive, science-based, and responsible approaches to tobacco harm reduction.
ASAP supports:
• evidence-based public policy,
• informed consumer awareness,
• access to scientifically substantiated smoke-free alternatives for adult smokers,
• and regulatory frameworks that prioritize harm reduction while protecting youth.
The organization believes that public health policies should reflect evolving scientific evidence and global best practices
ASAP advocates for:
• clear differentiation between combustible cigarettes and smoke-free alternatives,
• accurate public education based on scientific evidence,
• responsible regulation,
• youth protection measures,
• and open dialogue among policymakers, public health experts, researchers, and
stakeholders